The institutional home of TPS. Founded by kiichiro-toyoda as a division of toyoda-automatic-loom-works in 1933, incorporated as an independent company in 1937. Toyota's specific conditions — limited capital, small domestic market, need for variety in small volumes — created the constraints from which TPS emerged. taiichi-ohno developed TPS within Toyota from the 1940s through the 1980s, with institutional support from eiji-toyoda. Toyota won the Deming Prize in 1965, validating its quality systems. The 1973 oil crisis demonstrated TPS's resilience, and the MIT IMVP study (1985) brought TPS to global attention. Toyota's culture — long-term thinking, respect for people, kaizen, gemba management — is inseparable from TPS. The name change from "Toyoda" to "Toyota" was made because the latter requires fewer brush strokes in Japanese and was considered luckier.