A forceful argument that Western management requires not incremental improvement but radical transformation. Written during the peak of American interest in quality following the NBC documentary and the Ford turnaround, Deming pushes beyond the practical advice of Out of the Crisis to argue for deeper philosophical change. The word "drastic" is characteristic of Deming's rhetorical style in this period — he believed that half-measures and superficial adoption of quality techniques without philosophical understanding would fail, as indeed they often did in the TQM movement of the late 1980s. Free full PDF from Deming Institute. Also available via University of Wisconsin: https://minds.wisconsin.edu/handle/1793/69175