[RRE] Benton Best Practices Toolkit Update 9/3/98writing

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1998-09-03 · 8 min read · Edit on Pyrite

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[RRE]Benton Best Practices Toolkit Update 9/3/98

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Date: Thu, 03 Sep 1998 12:40:56 -0400

From: Jillaine Smith To: best@benton.org Subject: Benton Best Practices Toolkit Update 9/3/98 Benton Best Practices Toolkit UPDATE: 3 September 1998

Benton's "Best Practices Toolkit contains Internet and other resources aimed at helping nonprofits make better use of information and communications technologies in their work.

If someone forwarded this message to you and you'd like to receive this email update directly from us, just send a request, including your full name and organizational affiliation, to

New items in the Toolkit since 6/23/98 (it was summer...) include:

Announcements

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Benton published, over this summer, a new publication, Losing Ground Bit by Bit: Low-Income Communities in the Digital Age . In addition to looking at telecommunications policy issues concerning the economically disadvantaged, the report also includes examples of technology projects in low-income communities. Available in HTML, PDF, and hard copy.

Philanthropy News Network (formerly Philanthropy Journal) is taking their Nonprofits and Technology conferences on the road. This conference is designed for nonprofit and foundation staff members eager to learn more specifics about how technology and the World Wide Web are transforming the way the nonprofit world does business. Check out when they'll be in a city near you.

Benton Senior Associate Jillaine Smith (that's me) spoke at the NCNA conference in Atlanta about using new technology to deliver technical assistance. That talk is evolving into a What's Working: Technology Approaches for Delivering Technical Assistance page. Feedback is appreciated.

Planning, implementation & evaluation

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Alert Box: Current Issues in Web Usability contains semi-monthly short and focused articles by Jakob Nielsenon on such topics as outsourcing design, fighting linkrot, cost of user testing and more. Update announcements are available by email.

"Impact of CTCNet Affiliates: Findings from a National Survey of Users of Community Technology Centers," reports on the extensive research about the effectiveness of CTCNet's programs. Hard copies of this report are also available for $10. Send a check to CTCNet Publications, 55 Chapel Street, Newton, MA 02458-1060.

As anyone who's ever started up a discussion list or online conference, if you build it, they won't necessarily come and participate in it. Resources for Facilitators and Moderators of Online Discussion (star.ucc.nau.edu/~Emauri/moderators.html) is an annotated list of articles and other materials to help you set up, maintain, and have a successful experience with online dialogue.

Organizing & advocacy tools

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"Constituency Organizing on the Net" , by Desktop Assistance's Marshall Mayer, is a case study in how a northwest environmental movement used Ebase, a powerful organizing database/communications software program, to campaign for environmental protection.

The Institute for Global Communications, nonprofit Internet Service Provider for peac and environmental organizations, has recently launched IGC's Online Advocacy Tips , short pieces of advice on using online technology for advocacy, with pointers to examples. You can also share your own.

Publicizing your efforts

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"Under The Radar Why do some Web launches and events get online media coverage, while others don't?" Eric Ward has updated his already excellent presentation on publicizing one's web site. Topics covered include recognizing and finding online publicity opportunities; positioning your site content and message right; using online PR services to contact online media outlets; and search engine rankings.

How to Develop an Email Newsletter from Web Marketing Today explains the why's and how's of creating an electronic newsletter to build an online business. Granted, this article is intended for a for-profit audience, but its suggestions are easily transferrable to a nonprofit web site.

Technology funding for nonprofits

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Microsoft Corporation's Nonprofit Technology Leadership Grants program provides software grants.

WebLab , with support from the Ford Foundation and PBS, is a new approach to technology funding (specifically web-site building), following a book-publishing approach rather than a grantmaking approach. (Read the fine print carefully.) Round 1 participants may be reviewed to see who and how WebLab funds. A new round of support is available; applications are due 9/13/98.

W.K. Kellogg Foundation's Food Systems/Rural Development program makes technology-friendly grants through "Managing Information with Rural America (MIRA)" . Its purpose includes helping rural people use information systems and technologies as a tool to meet current and future challenges. Each year, through 2001, MIRA will provide grants for clusters of community teams, community support organizations, and policy support organizations to work with electronic communications and information systems issues in rural America.

The Reuse Collaborative announces version 1 of a database of reuse efforts nationally. Companies with computers can post availability; organizations can search for what they're looking for.

Technical assistance

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The Circuit Rider Saddlebag contains resources used by technology assistance providers as they roam the backroads of the NII, helping nonprofits use technology well.

Nonprofit-Tech , organized by Alnisa Algood, is a combination web-site/newsletter with technical tips, fearless reviews of software, and a Q&A area for posting your technical questions. This is no-nonsense site built with the nonprofit in mind. A recent addition includes "Year 2000 Compliance The Millenium Bug and How It Effects Your Nonprofit"

Web Stuff

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Wonder why the color you used to design your web graphics looks so lousy on someone else's computer? "Color On The Web" , by Lynda Weinman, explains challenges behind and solutions to using color in web design. See also her "Photoshop For The Web" -- tips for using Photoshop for designing web graphics.

Good Documents , by Dan Bricklin, helps content providers write for the Web-- specifically content that will be read on the screen. The Techniques and Samples sections provide tips on creating screen-readable documents.

In "Nonprofits need to examine the accessibility of Web sites" , Emily Brewer points out that web pages with special graphics and uncaptioned audio and video are inaccessible to millions of disabled computer users. In addition to shutting these users out, nonprofits risk violating the Americans with Disabilities Act. See also her "Tips for making your Web site more accessible" .

Nonprofit-Related Newsletters

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Campaign Web Review is a biweekly newsletter, available through a web site or via email, that examines the use of the Internet by political campaigns.

Miscellaneous

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What? You haven't checked out Benton's Cyber Pages lately? You'll find there annotated links to a number of resources related to communications policy and practice. Here are recent additions:

DevMedia is an excellent compilation of organizations and resources focused on progressive, public interest media issues.

Federal Resources for Educational Excellence (FREE) is a new US Department of Education meta-site that acts as a gateway to US government sites that can be used as teaching tools or resources. FREE is a handy way for teachers to find quickly useful government sites that can be put to use in the classroom.

"Ending the Siege: Introducing Technologies into the Regular Classroom" , by Jamie McKenzie, looks at what it's going to take in order for technology implementation in the classroom to be successful.

The Well-Connected Educator , while not new, contains some recent and excellent articles written by teachers for teachers on a range of education technology topics including: What do you do after you open the (computer) box, developing an international student exchange program via email, and Multimedia in the foreign language classroom.

The International Society for Technology in Education (ISTE) is the largest nonprofit organization supporting technology-using educators in the world. Included on their site is "Learning and Leading With Technology," a journal of articles written by educators for educators that emphasize practical ideas for learning about technology and integrating its use into the K-12 curriculum.

Current Cites is a wonderful email newsletter and web site, run by the University of California, that covers current trends in information technology as it applies to libraries and librarians. Nonprofits who publish a great deal of content could benefit from subscribing to this free service.

"Copyright in the Digital Era" by Janet Balas, is an excellent annotated collection of sources for researching copyright issues. Learn what the United States Copyright Office, the American Library Association, the Digital Future Coalition, the Creative Incentive Coalition and others have to say about fair use and other copyright issues.

Community Networking ====================

Over the summer, there has been a flurry of meetings, presentations, and reports concerning the current state of community networks and community networking. Here's what's come out this year: (See Benton's Cyber Pages for a fuller list of community networking resources.)

Community Networking in the U.S.: At a crossroads? , by Amy Borgstrom, is a wonderful and current overview of where community networking started, where it's been, and the challenges and opportunities it faces today.

Developing Community Resources on the Internet Community Resources Self-Sustaining Online Models , by Peter Krasilovsky for the Markle Foundation, looks at models for being self-sustaining, public/private partnerships, and the lessons we can learn from what's been done to date. See also a related paper by the same author, Developing Community Resources on the Internet: Local Community Partnerships With Community Sites . Both papers (which have a fair amount of overlap) appear to be calling for increased partnership between nonprofit community networks and commercial services.

Democracy is Online , by Steve Clift, discusses the challenges to using communications technologies to promote and enhance democracy, while pointing to examples throughout the world where he believes it's working. People interested in these issues may also discuss them on Steve's E-Democracy discussion lists.

Global Communication and Community Networks: How Do We Institutionalize Democracy in the Electronic Age? This piece by Doug Schuler (author of Community Networking) looks at the role that the Internet in general, and community networking specifically, can play in promoting democracy, as well as the challenges faced in order to make such a role successful.

In UIC Neighborhoods and Nonprofit Network's "Lessons Learned," Albert Schorsch shares, in a brief, annotated style, the lessons this community initiative has learned using technology. A quick read.

Little Engines that Could: Case histories from the global telecentre movement, by Richard P. Fuchs for IDRC, evaluates the successes, challenges, lessons learned, and policy implications of six telecentres around the world. If you don't have time to read each of the case studies, do be sure to read the Analysis and Conclusions .

"Making the Net Work -- Terry's Tour" is a collection of reports and presentations about the current state of community networking, and new approaches to its evolution, prepared by community networker Terry Grunwald (of NCExchange) for her summer 1998 tour in the U.K.

"Rethinking Community Networking as Networked Communities" is a thought-provoking keynote speech that Andy Carvin gave at the Community Information Networking conference in Osage Beach, Missouri, March 1998.

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