online payment systemswriting

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1995-08-10 · 10 min read · Edit on Pyrite

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online payment systems

``` [I've enclosed (with permission) an excerpt from the "full moon edition" of Ken Laws' online newsletter The Computists' Communique (TCC). (TCC is a commercial newsletter on the net; the full moon edition is a free sample that provides a batch of useful information and helps me remember when the moon is going to be full. The bits I've clipped out of this issue are marked with [...]'s.) The excerpt I've enclosed is about online payment systems. Though it's all good stuff, note that he doesn't present it as a comprehensive study of the field, but as part of his weekly stream of thoughts about the net and the IT industry generally. You can write Ken for more information about TCC, or to get the whole issue, at laws@ai.sri.com.]

Date: Thu 10 Aug 95 02:07:15-PDT From: Ken Laws Subject: TCC V5 N29 (Full Moon Edition)

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AI Vol. 5, No. 29 IS August 10, 1995 CS THE COMPUTISTS' COMMUNIQUE

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My big news this week is that I'm signing up with First Virtual and can accept MasterCard and VISA payments from anywhere in the world. Full membership and a Communique every week are can be yours without banking hassles. Write to me for details, or put me in touch with your department head or librarian.

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5> Credit services:

First Virtual (FV) is a credit-based payment system. Users register their billing information for $2 plus a phone call (free in the US) to tap in a MasterCard or VISA number. There's a $2 renewal fee when your card expires, but changes of address can be handled online for free. FV knows your real name and address, but merchants need know only your code word. Merchants may likewise choose to use pseudonyms, and pay only $10 to sign up (plus the $2 for a FV account). When you buy, the merchant notifies FV. FV sends you an email confirmation message with vendor-supplied purchase description, to which you reply YES, NO, or FRAUD. This is a shareware system, so you're allowed to say NO -- except that anyone consistently ripping off merchants will be warned and then booted off. Anyway, if you say YES you are committed to the payment -- FV does not make refunds. If you don't respond in a week, you're sent another confirmation request; if you ignore repeated messages, your account may be terminated. Once you confirm the purchase, FV submits a credit charge (if your pending purchases are over $10 or have aged up to 30 days), accepts payment from the credit company, waits 90 days to get past your period of legally refusing the billed credit charge, and then pays the merchant via direct deposit. (Faster payment may be implemented for buyers and sellers with good records.) Transactions are handled by Electronic Data Systems (EDS), over standard bank networks. The merchant is charged $1 for each weekly deposit, plus 2% and $.29 on each purchase, and must agree to save all email transaction messages for three years. The minimum transaction price is $.31 (or $.33 for First InfoHaus merchants), but that could include multiple smaller items. Only US dollars are currently handled, but other transactions may be possible by the end of 1995. Send a message to for information, or to to get started by email. Or you can use telnet to telnet.card.com, or link to . You should also send a "subscribe" message to to be notified of any changes in the "fineprint.txt" rules that you FTP from /pub/docs on ftp.fv.com or get by email from . Link to for a list of merchants known to accept FV payments, or to browse the offerings on First InfoHaus.

First InfoHaus at is an automated system for selling information products, operated by First Virtual. InfoHaus deals with WWW browsers and searchers, offers your products, downloads the shareware, and then enters the First Virtual confirmation cycle. There's even a payment interface for subscriptions and "boxed sets," sold either for an arbitrary "volume" period from the sign-up date (e.g., one year) or starting with a designated first issue. The first issue is always free; others are forwarded to paid subscribers whenever you post them to a special address. (You never know who your InfoHaus customers are, except by pseudonym and code name. If you'd rather handle your own sign-ups, you can start with patched server software downloaded from pub/code on ftp.fv.com. Or just sell by email, mail order, or in any other way.) It costs nothing extra to sign up for InfoHaus -- and thus gain exposure to 8K new FV customers per week -- but they do suggest a separate First Virtual merchant account for each business activity. Allan Rosen-Ducat tells me that FV's 50K subscribers generate about 200K hits/day. You can sell books, articles, reports, data, stories, newsletters, cartoons, photos, clip art, videos, sound files, software, or anything else that can be shipped over the Internet. Product descriptions (in text, or HTML descriptions with GIF images) can be posted or changed by FTP, MIME email, text email, or interactively via telnet. (One of the five FV founders is Nathaniel Borenstein, chief developer of MIME.) You set the price; InfoHaus takes out 8% plus the FV processing fees. Disk space will also be charged at $1.50/MB, but is currently free. To get started, telnet to telnet.infohaus.com, copy FAQ-general.txt from /pub/docs on ftp.fv.com, link to or for the FAQs, or send email to .

The Kagi ("KAH-ghee") service from Kee Nethery helps shareware authors accept payments from around the world. Kagi provides a custom invoicing application -- 31KB (stuffed) to 60KB for Mac, 67KB-122KB for Windows -- that you ship with your software or use in-house to print bar-coded invoices mailed or faxed to customers. The email or printed invoices cover individual and site licenses, and are set up for automated processing to keep overhead low. Shareware buyers can send [lightly encrypted] MasterCard, VISA, or American Express charges; MasterCard or Visa charges through First Virtual; checks drawn on US banks or in US currency; or cash in almost any currency. PGP encryption is permitted but not required. (You can also have buyers send cash payments directly to you, of course.) Buyers can pay more than the requested amount if they wish, as often happens. Shareware authors report a slight increase in sales using Kagi, with about half the payments via credit accounts. Kagi passes along any bank deposits it receives, less a 4.5% service charge (or 5% for the Newton application) and pass-through deductions for MC/VISA (2.5% plus $.47), American Express (4% plus about $.47), or First Virtual (2% plus $.29). No charge at present for processing cash or checks, except for currency conversion ($15/check) and any bounce charges. There's no membership fee or minimum transaction volume. The buyer gets an email or surface-mail acknowledgement; you get a copy (if you wish), data entry, a detailed accounting, and transfer of any cash that comes in each month, plus any comments from buyers. Payments to multiple authors of a shareware package can be automatically prorated and paid separately. Kagi can also provide you with a stable postal address and email address (yourname@kagi.com) -- at no charge! -- so that shareware payments can always reach you. Kagi also fills out a 1099 form for US authors who get $600 or more each year, so you have to give your Social Security number. (Any taxes are your responsibility, which is why Kagi doesn't sell and ship disks for you. There are services that will do it all, including uploads to popular shareware distributors, but they charge considerably more.) Kagi can also be used for subscriptions if you provide bar-coded invoices to the buyers; a web page for that purpose is planned. Acknowledgment to the buyer takes about a week, so this service isn't suitable for "unlocking" of software -- even though "kagi" is Japanese for "key," a pun on Kee Nethery's name. Payment to the author takes about 30 days for cash and checks, 60 days for credit cards, and 120 days for First Virtual. See for the FAQ, or write to for a list of all the shareware packages using Kagi. Kagi Shareware , 1442-A Walnut Street #392, Berkeley, CA 94709-1405; +1 510 652 6589 Fax. [, 8/4/95.] Your own MC/VISA merchant account would cost at least $500 to set up, if you can get one at all, and might charge something like 2.5%-4.5% plus $.30 per transaction. Some services add $1,200 for a terminal or for software (and much the same for a "reprogramming fee" if they accept a terminal that you supply); others charge a monthly fee of $35 or more, plus a $10 statement fee, chargeback fees, etc. Businesses without a storefront are considered high-risk, as are those that submit charges without actually seeing the plastic card ("non-swipe" transactions). A few banks have realized that shareware is different, but there's still an opportunity for fraud by dishonest merchants. A merchant account is an unsecured line of credit with virtually no ceiling, which is why it's so hard to get one. And why it's illegal for someone with a merchant account to process charges for someone else, known as "factoring." Kee Nethery says he's negotiated special permission -- from his bank and their preferred credit card processor -- to handle voluntary payments sent directly by the buyers. "The site visit was way fun: two bankers, one perched on my bed and the other on a filing cabinet, watching my computer processing payments."

Each of these services is for try-before-you-buy shareware, to minimize the risk of returned merchandise or disputed charges. First Virtual calls these "information products," and has a [badly written] fineprint clause prohibiting use of your email account for any other purpose. Although FV specifically denies that it will refund confirmed transactions, it reserves the right to withhold and refund any amount that was for a non-information sale, just as for a fraudulent or illegal sale. FV does not want to be held responsible if the buyer obtains merchandise and then initiates a chargeback to recover payment, whether or not the merchandise is returned. If you're only selling bits, you're not likely to protest getting ripped off now and then -- there's no cash flow problem to keep you from generating more product. However, one of FV's info files does condone billing for consulting services or selling low-value merchandise as long as you agree to FV's payment terms. Kagi seems similarly lenient, but less explicit. Neither service requires try-before-you-buy distribution, although both strongly encourage it. (Indeed, both were founded to preserve this aspect of Internet culture.) FV comes near to being foolproof, as it accepts no risk that could be exploited by a collusion of buyers and sellers. No trust is involved, hence no need to screen merchants for trustworthiness and no inflated charges to cover losses. Kagi won't accept credit charges directly from a merchant, but could still be stuck for chargebacks to a merchant who absconds with the credit payments. That risk seems minimal, but deliberate credit card fraud is something like a $600B/year problem. Kagi may need safeguards against phony merchants submitting large or numerous charges via bogus email accounts.

Incidentally, the usual restrictions on merchant accounts do not apply to merchant agreements with FV or Kagi. Credit-card merchants cannot factor for others, set a minimum threshold for credit sales, or charge an extra fee for accepting credit (although they may give discounts for cash). I've seen no stipulation in the FV and Kagi info against accepting charges for others, steering small (or large) payments to another payment mechanism, or passing along any processing costs.

If you'd rather get a traditional merchant account, check with Teleflora Creditline, 12233 W. Olympic Blvd., Los Angeles, CA 90064; 800-325-4849. Teleflora has restricted its approval of home-based and mail-order businesses other than shareware authors and computer BBS operators. (VISA has had problems with BBS operators other than those charging by the year.) Another source for non-standard businesses is Tom McSherry or <71446.1035@compuserve.com>, 110 Software & Business Services, 2228 Burger, Dearborn, MI 48128; 313-278-3350 or 313-855-8644. McSherry is the author of an outstanding FAQ file on the credit system, which I picked up in 6/94.

I've seen many offers of credit services for high-risk businesses, in addition to those in McSherry's FAQ. One that caught my eye was from Ted Kremer, EMS-BIG SKY, 208-342-6611, 208-342-0880 Fax; , , or <75402.1343@compuserve.com>. Electronic Merchant Systems (EMS) charges 2.39% + $.28 for mail-order transactions, plus $26.75/month for equipment rental and a $10 statement charge. Also a $125 application fee, refunded if your application is rejected. [misc.forsale.computers.mac-specific.software, 3/30/95.]

Of course, payments don't have to involve credit. Cheque Debit Payment System will transfer money directly from one US or Canadian checking account to another for as little as $.20 per check or $.15 per 1-800 phone transaction, for amounts up to $2,500. Jan Teteris, Corporat Computer Distributor ; (604) 893-5022 (9-6pm Pacific Time). [alt.bbs, 1/13/95.] (I haven't checked this out, or sent for full details. Other such services can be found on the biz newsgroups.)

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Publisher/Editor: Dr. Kenneth I. Laws, 4064 Sutherland Drive, Palo Alto, CA 94303, USA. Phone: (415) 493-7390. Internet: laws@ai.sri.com (courtesy of SRI International). Copyright (C) 1995 by Kenneth I. Laws. Computists' Communique is a service to members of Computists International. Members may make copies for backup, direct mentoring, or recruiting, and may extract occasional articles if attribution is given.

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