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Announcement -- Electronic Commerce Conference
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Date: Sun, 21 May 1995 23:28:39 -0600 (CDT)
From: "Andrew B. Whinston"
The First International Conference on Electronic Commerce
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We are pleased to announce The First International Conference on Electronic Commerce, which will be held on Monday, October 30 and Tuesday, October 31, 1995, at The University of Texas at Austin's IC2 Institute in Austin, Texas. This conference is designed to address research issues facing academia and industry in the age of electronic commerce. The conference will bring together experts in both academia and business to identify and develop a set of critical issues for research in this area. The dual goals of the conference include shared learning on electronic commerce practices and defining a research agenda which will directly address issues concerning companies today and position them for the challenges of tomorrow.
Conference Theme: Frontiers of Electronic Commerce
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Conference Summary
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As the fastest growing facet of the Internet and other component technologies, electronic commerce offers functionality and new ways of doing business that no company can afford to ignore. The basis for moving to an electronic commerce is a belief that electronic markets have the potential to be more efficient in developing new information-based goods and services, finding global customers and trading partners to conduct business. Electronic commerce via the Internet or the next generation network infrastructure -- Information Superhighway -- will change business institutions, operations and products/services as we know today, just as the telephone, TV, fax, e-mail and EDI changed the way businesses and consumers communicate.
This conference is aimed at pushing and provoking electronic commerce research and practice to "go where no firm has ever ventured before." We expect electronic commerce to obsolete much of the accumulated research in business. Instead of merely transforming the way commerce is done today from a non-electronic world to an electronic platform, the new way of commerce will create and demand radical changes in the process, product and promotion to better exploit the digital platform.
It is no longer sufficient for electronic commerce to be viewed as a path- breaking technology. Electronic commerce is already playing an significant role in determining the strategy of today's companies in providing value to external and internal customers. The challenge facing companies is to increase the effectiveness of electronic commerce activities in order to achieve superior business performance. As successful organizations have taken a process-oriented view of their businesses, they will have to re- evaluate the role of the electronic commerce in terms of alignment with corporate goals.
Expanded roles for electronic commerce within the business include activities which support other internal business processes. Questions such as how this activity should be carried out, how electronic commerce should be integrated with other organizational units, and how electronic commerce technology can facilitate the goals of the organization turn out to be complex decisions for executives making these investments.
Likewise, electronic commerce can become a key liaison to customers. These electronic commerce based organizations are increasingly taking on activities which expand the service offerings of the company. An new breed of expertise -- electronic commerce specialists -- is bound to emerge that focuses on creating increased satisfaction and stronger relationships with customers.
However, this emerging electronic marketplace is an unknown and much like the "Wild West" of the past needs to be tamed. The challenge is simple: using emerging technology how do we create a business environment or infrastructure that will ensure efficient electronic markets? What does it take in terms of new organization structures like the network structures facilitated by smart and wireless messaging; new electronic institutions such as brokerages staffed by electronic brokers or agents; new business processes better suited for mass customization, global sourcing and logistics; new financial payment mechanisms and mercantile protocols?
To achieve exploration and exploitation of new frontiers, we need to integrate business concerns with the changing technology. This conference aims at providing this integration by bringing together leading business researchers who specialize in the various facets of electronic markets, namely economics, finance, marketing production and operations management, and technology experts in the industry who are creating the electronic commerce infrastructure. In addition, we are inviting experts who specialize in the WWW browsers, electronic cash, encryption, software agents, MIME-based messaging, EDI and structured documents.
In sum, investments in electronic commerce, whether in time or money, typically introduce far-reaching organizational and technological issues. The outcome of this conference will be a better understanding of the shape, structure, and operation of business in the coming millennium.
We hope you are able to attend this conference. Registration information and materials are enclosed.
The First International Conference on Electronic Commerce
October 30-31, 1995 IC2 Institute, 2815 San Gabriel Austin, Texas
Sponsored by
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-- National Science Foundation (NSF) -- RGK Foundation -- IC2 Institute -- William E. Simon Graduate School of Business Adminstration, The University of Rochester -- College and Graduate School of Business -- Center for Information Systems Management The University of Texas at Austin
Who should attend
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Software developers and managers in the electronic commerce area Executives concerned with developments in banking and finance Executives concerned with providing excellent customer service Executives who make investments in next generation technology Executives who develop internal operations support Academics in information systems, marketing, finance, organizational behavior, and service management concerned with the emerging research topics in the electronic commerce domain.
Registration
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To register for the conference, complete and mail the enclosed registration form along with a check (payable to the RGK Foundation) for the registration fee before October 10, 1995 to the RGK Foundation, 2815 San Gabriel, Austin, Texas 78705.
The registration fee is $300 for all attendees. This registration fee covers the banquet on Monday evening, breakfast and lunch on Monday and Tuesday, coffee breaks, conference materials, and scheduled ground transportation to and from the hotel and conference site.
Accommodations
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We have reserved a block of rooms at the OMNI Austin Hotel, 700 San Jacinto, Austin, Texas 78701. You are responsible for making your own hotel reservations and guaranteeing your room for late arrival if necessary. Please call the OMNI at 512-476-3700 and mention the Electronic Commerce Conference.
Current List of Speakers
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Dr. Nathaniel Borenstein -- Electronic Commerce -- First Virtual Dr. Clifford Neumann -- Electronic Payments -- ISI/USC Dr. Donna Hoffman -- Hyper-Marketing, Vanderbilt University Ravi Kalakota -- Virtual Shopping Malls with VRML -- University of Rochester Dr. Jean-Philippe Favreau -- ECAT -- National Institute of Standards and Technology Dave Croker -- Internet EDI --Brandenburg Consulting Dr. Dale Stahl -- Pricing Internet Services -- University of Texas at Austin Dr. Preston MacaFee -- FCC Spread Spectrum Auctions using Game Theory -- MIT Dr. Andrew Whinston -- Information Brokerages -- University of Texas at Austin Dr. Jan Stallert -- Operations Research and Electronic Commerce -- University of Texas at Austin Dr. John Ousterhout (Tentative) -- Safe-Tcl and Electronic Commerce -- Sun MicroSystems
Registration Form
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Name (Please type) __________________________________________________ (Prof., Dr., Mr., Ms., Mrs.) First Last
Title:
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Organization:
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Address:
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City State Zip Code Country
Telephone: (_____)__________________ Work (_____)_____________Home
Fax: (_____)_______________ Email:
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Registration Fee: ______ $300
Payment must be made by check or money order payable to the RGK Foundation.
Please complete and mail this registration form along with registration fee before Wednesday, October 10, 1995 to:
6th OC3 -- The First International Conference on Electronic Commerce RGK Foundation 2815 San Gabriel Austin, TX 78705-3596
Phone: 512-474-9298 Fax: 512-499-0245 ```
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